beinspiredconsulting

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Conducts interim Head Of Buying / Buying Manager Buying contracts.
Provides clients with business advice involved in retail trading, brand licensing and range development.
Creates and implements category buying and merchandise plans to meet strategic objectives of retailers.
Advises on how to improve revenue, profitability and market share.
Creates, markets and launches successful branded, own label and licensed product ranges.
Devises compelling marketing plans to support product launches.
Coaches clients in their approach to retailers and licensors, maximising their potential of becoming a valued supplier and having strong ongoing trading relationships.
Advises best practice of how suppliers and buyers, licensees and licensors can achieve mutually strong trading relationships.
Identifies new product opportunities and recommend new trading partners for retailers, suppliers, licensees and licensors.
Runs highly interactive negotiation training courses.

Creates, markets and launches successful branded, own label and licensed product ranges. ‘My Style’ and Magic Choc’ (shown above) won industry awards and have had phenomenal global sales.
Identifies range gaps and opportunity for new products.
Progresses product ideas from conception to completion and advises on launch into the marketplace.
Sharing market knowledge to enable diversification into new sectors.

Working with licensors to help maximise product sales (and royalties) through ensuring contracts are granted to the best partners available – ie those licensees with whom retailers want to grow their business from a quality, supply and trading terms perspective.
How to achieve the ‘perfect 3-way relationship’ between licensor, licensee and retailer.

Running negotiation training workshops
Presenting to 300+ audiences at licensing events and the Peter Jones Enterprise Academy (PJAE).
Assisting entrepreneurs with their pitch in preparation prior to appearing on Dragons Den.