• Interim mid/senior management buying contracts?
  • Creating new ranges and re‑energising tired brands?
  • Approaching retailers and achieving the ‘perfect’ trading relationship?
  • Assessing the commercial viability of new product concepts?
  • Negotiation Training?
  • Moving into Brand Licensing?
  • Packaging design advice?
  • Conducts interim Head Of Buying / Buying Manager Buying contracts.
  • Provides clients with business advice involved in retail trading, brand licensing and range development.
  • Creates and implements category buying and merchandise plans to meet strategic objectives of retailers.
  • Advises on how to improve revenue, profitability and market share.
  • Creates, markets and launches successful branded, own label and licensed product ranges.
  • Devises compelling marketing plans to support product launches.
  • Coaches clients in their approach to retailers and licensors, maximising their potential of becoming a valued supplier and having strong ongoing trading relationships.
  • Advises best practice of how suppliers and buyers, licensees and licensors can achieve mutually strong trading relationships.
  • Identifies new product opportunities and recommend new trading partners for retailers, suppliers, licensees and licensors.
  • Runs highly interactive negotiation training courses.
  • Creates, markets and launches successful branded, own label and licensed product ranges. ‘My Style’ and Magic Choc’ (shown above) won industry awards and have had phenomenal global sales.
  • Identifies range gaps and opportunity for new products.
  • Progresses product ideas from conception to completion and advises on launch into the marketplace.
  • Sharing market knowledge to enable diversification into new sectors.
  • Working with licensors to help maximise product sales (and royalties) through ensuring contracts are granted to the best partners available – ie those licensees with whom retailers want to grow their business from a quality, supply and trading terms perspective.
  • How to achieve the ‘perfect 3-way relationship’ between licensor, licensee and retailer.
  • Running negotiation training workshops
  • Presenting to 300+ audiences at licensing events and the Peter Jones Enterprise Academy (PJAE).
  • Assisting entrepreneurs with their pitch in preparation prior to appearing on Dragons Den.
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