Skip to content
Need help with…
- Interim mid/senior management buying contracts?
- Creating new ranges and re‑energising tired brands?
- Approaching retailers and achieving the ‘perfect’ trading relationship?
- Assessing the commercial viability of new product concepts?
- Negotiation Training?
- Moving into Brand Licensing?
- Packaging design advice?
Trading…
- Conducts interim Head Of Buying / Buying Manager Buying contracts.
- Provides clients with business advice involved in retail trading, brand licensing and range development.
- Creates and implements category buying and merchandise plans to meet strategic objectives of retailers.
- Advises on how to improve revenue, profitability and market share.
- Creates, markets and launches successful branded, own label and licensed product ranges.
- Devises compelling marketing plans to support product launches.
- Coaches clients in their approach to retailers and licensors, maximising their potential of becoming a valued supplier and having strong ongoing trading relationships.
- Advises best practice of how suppliers and buyers, licensees and licensors can achieve mutually strong trading relationships.
- Identifies new product opportunities and recommend new trading partners for retailers, suppliers, licensees and licensors.
- Runs highly interactive negotiation training courses.
Product development
- Creates, markets and launches successful branded, own label and licensed product ranges. ‘My Style’ and Magic Choc’ (shown above) won industry awards and have had phenomenal global sales.
- Identifies range gaps and opportunity for new products.
- Progresses product ideas from conception to completion and advises on launch into the marketplace.
- Sharing market knowledge to enable diversification into new sectors.
Licensing
- Working with licensors to help maximise product sales (and royalties) through ensuring contracts are granted to the best partners available – ie those licensees with whom retailers want to grow their business from a quality, supply and trading terms perspective.
- How to achieve the ‘perfect 3-way relationship’ between licensor, licensee and retailer.
Training / presentations
- Running negotiation training workshops
- Presenting to 300+ audiences at licensing events and the Peter Jones Enterprise Academy (PJAE).
- Assisting entrepreneurs with their pitch in preparation prior to appearing on Dragons Den.