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Welcome

Be Inspired generate new business streams and revenue growth through advising and leading teams across multiple consumer sectors in:

  • Range and Brand Development
  • Strategy
  • Global Sourcing
  • Negotiation
  • Licensing
  • Improving approaches made by entrepreneurs/suppliers/licensees to forge healthy, sustainable, mutually profitable relationships with retailers and licensors.

Our services

  • Interim contracts as Head Of Buying / Buying Manager. Creating and implementing category buying and merchandise plans to meet the strategic objectives of UK retailers.
  • Creating and delivering highly successful ranges, brands and strategies for retailers and suppliers.
  • Brand Creation and Transformation
  • Product development from Conception to Launch
  • How best to approach Buyers and be a valued supplier
  • Product and Packaging design
  • Negotiation Training
  • Introducing small businesses to distributors
  • Assisting Dragons Den entrepreneurs
  • Presenting at major Industry events

Meet the expert

“Wendy was the perfect match for our company bringing a wealth of buying experience in our designated field.”


“Be Inspired have brought great insight over the 2 years of them helping us.”

“Wendy’s retail buying expertise enables her to perfectly position products in price and specification. Her advice has integrated our brand development process with marketing plans, resulting in a far more cohesive approach.”

Making of a toy expert

Exciting times! Toys n’Playthings have featured a two-page profile spread on me in this month’s issue.

Please click on the logo below to download the full article.

Testimonials

“I highly recommend Wendy – she makes projects work, understands any plan or business perspective and quickly defines and measures success.”
Malcolm H.EvansKids at Play
“Wendy was the perfect match for our company bringing a wealth of buying experience in our designated field. She gave valuable feedback on product development, marketing strategy and handling difficult retail buyers!”
David PalmerGeorge St Clothing Ltd
“Wendy’s many years of retail buying expertise enables her to perfectly position the product in price and specification, whilst being aware of the importance of packaging design.”
Bob PatonInterplay UK Ltd
“Wendy knows her market inside out! She has a keen eye for knowing what is commercially viable and combines this with an insatiable passion for product.”
Phil RatcliffeMV Sports Ltd

The Dragons’ Den story

My exciting involvement with Dragons’ Den started in 2007, having seen i-teDDy’s inventor attract the interest and a £140,000 investment from Peter Jones and Theo Paphitis. I’ve long been a fan of the programme and being the Buying Manager at Argos was naturally interested in such an innovative, interactive and cute looking product.

Be informed

  • How To Impress A Buyer
    Read Wendy’s tips on ‘How To Impress A Buyer‘ in the latest edition of Toys n’ Playthings.
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